John Paul Mitchell Systems
Web Design Graphic Design Social Media
Pet Care
I'm excited about the opportunity to join Pet Honesty as a Digital Designer because the role aligns perfectly with my background in e-commerce, digital marketing, and content creation — especially in the consumer packaged goods (CPG) space. I’ve worked across every facet of digital design, from e-commerce content, social media, web design, and short form video, giving me the versatility and agility this role requires.
Worked closely with the creative team and developers to redesign Paul Mitchell's website. Leading to improved metrics including conversion rate, bounce rate, time spent on site, and pages per session. Received national recognition by winning multiple design awards.
Took ownership in designing, developing, and leading the implementation of Amazon A++ content across our brands. Culminating in a 17% increase in sales from Q1 2023 to Q1 2024.
Led meetings with stakeholders, project managers, designers, and copywriters to direct a clear strategy, set timelines, and implement design decisions for E-commerce campaigns that generated over $3 million in 2023 sales
Pioneered an innovative overhaul of our email and SMS campaign strategy by migrating outdated processes to the digital marketing platform Klayvio. Increasing total revenue by 18.4% vs. the previous year.
Crafting unique short form content for Tik Tok campaigns